Another Superbrands Win for MindChamps – Is It About Branding or Standards?

October 5, 2017

In receiving the award by Superbrands for four consecutive years, when asked what brand meant to him, MindChamps Founder and Group CEO, David Chiem said, “Brand is about standards, it’s not about advertising and marketing.”

To set industry standards, MindChamps invested in research to create its own ChampionGold Standard, an industry mark of distinction. In the latest consumer research commissioned by Superbrands to identify Singapore’s favourite brands across 107 products and services categories, MindChamps PreSchool has once again achieved distinction.

This confidence in MindChamps means that the organisation is consistently maintaining its brand reputation and service level to the highest standards.

In accordance with the Singapore government’s efforts to raise the quality of preschool education, MindChamps is leading the way with its well-rounded, research-based curriculum and emphasis on teacher training.

Mr Mark Pointer, CEO of Superbrands Singapore, shared that the strength and reputation of the MindChamps brand and franchise have grown stronger in recent years relative to other preschools.

A Growing Global Presence

MindChamps currently has 36 preschools in Singapore, commanding the number one brand position in the highly competitive premium preschool space in Singapore, with an impressive 38.5% market share. It recently opened its first MindChamps Nursery in Abu Dhabi, with the second centre due to open in Dubai soon, and plans to roll out several more in the UAE in 2018. In Australia, with four preschools opening in Sydney in 2017, and two reading and writing centres up and running, MindChamps is poised to strongly ram up its position in 2018.

In 2017, MindChamps PreSchool also grew its presence in the Philippines to four strategic locations in Manila. This is an exciting expansion in a market with great potential for future growth.



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