A key element of differentiating oneself from the competition is when the power of a brand triggers loyalty from satisfied customers.
As the number one premium preschool in Singapore, consumer confidence in the quality of MindChamps curriculum and pedagogy has led to MindChamps PreSchool being awarded the 2017 Top Influential Brands – Winner in the category of preschool education for the sixth consecutive year by research and brand recognition platform Influential Brands.
Happy Parents and Champs = A Model of Success for MindChamps
David Chiem, Founder and Group CEO of MindChamps, is humbled by the win and elaborates on the brand journey.
The MindChamps’ success model has been built on a foundation of happy parents and word of mouth; of being able to engage and deliver on our promises to our students. We worked hard at building brand-awareness – emphasising the importance of basing everything we do on empirical research.
This confidence in the MindChamps brand has attracted the attention of prominent global investors, contributing to MindChamps PreSchool expanding its operations to Australia, the UAE, the Philippines and China.
Related: MindChamps PreSchool wins Asia’s Top Brand
The selection criteria for the Influential Brands – Top Brand are backed by more than 6 years of consumer insights and surveys covering 5 countries and more that 5,000 participants.
According to Mr Jorge Rodriguez, Managing Director of Influential Brands,
The Asia-wide study for the Top Brands Awards was conducted via face-to-face and online surveys. Only the top 5 brands under Education/Learning will qualify for this award.
Related: Another Superbrands Win for MindChamps – Is It About Branding or Standards?
Find out more about the MindChamps brand on our YouTube channel: