7 November 2014 – MindChamps PreSchool has been awarded the Influential Brands – Top Brand 2014 Winner in the category of pre-school education. MindChamps PreSchool was identified via 3,000 independent face-to-face consumer surveys conducted in the first half of 2014 by Brand Alliance, a multi-disciplinary brand consultancy. The respondents who are from the Gen X demographic (quota of sub-age groups and gender is in proportion to National statistics), were interviewed at 30 locations across Singapore. Previous year’s winners of Top Influential Brand for the Gen Y demographic included Coca Cola, DBS and 7-Eleven.
The awards presentation was preceded by a half-day Branding Conference where our Founder and Group CEO Mr David Chiem gave a key-note address (the only award winner from the education industry to do so) on the topic of Shaping the Minds of Singapore’s Future.